I have toyed with the idea of starting a bog for some time now, ideas float around and I just don’t quite get the idea fully of doing it, but here I go, trying to catalogue my adventures in post production.
I have been an editor and shooter for quite some time, working on various projects for corporate clients to the not so corporate ones. Fast forward to now and new gig, or adventure has graced me. One where I get to choose my own destiny, kind of like those books we read as kids, the ones where you get to choose where you go and this is just that.
The company has never had an in house video guy, always outsourced and got, well, less than savory results. Now they have me on board to take the brand and the image to a step further, take to another level. Granted the brand and image is amazing. Who wouldn’t want to work for a cutting edge (used way too much these days thats for sure) sports brand? They have this edgy approach the I just love, but yet their video was lacking anything of what the brand could be.
Throughout this journey I will be writing about our triumphs, our failures and above all, all things post related that would be of interest. And yes, I am running Final Cut Pro X, not 7 or Adobe Premiere. I have used X since it got released and I have to say I do love it. It does take the pain out of editing and workflow. Again, as I develop a workflow that works for us I will write about it and see where it goes.
Since Apple did the wrong thing and discontinue Color I will be using Resolve for grading, After Effects and Motion for other things graphic related and if I can finally get my head around Autodesk Smoke I will be using that. This will be rough and ready, I’m not a writer, I am an editor, so forgive me for things here, I will do my best to get everything across I can.
Yes, I will be buying a new MacPro when it comes out in December, I will be writing a review, something when I finally have it installed and running. I’m curious to know how well it performs for FCPX and other apps, hopefully Apple haven’t sold us on the oh my god factor and delivered a piece of crap for post work.